Print, Sketch, Visual Communication

Visual Communication Design Cards

A deck of cards useful for referencing design principles and methods.

Project details

My role: I was the sole person working on this project.

Methods and Skills: Print design, Sketch, Working with supplier

Table of contents

  1. Situation & Problem
  2. Solution
  3. References

Situation & Problem

I wanted a more convenient way for reviewing design principles and practicing design techniques. The content of these cards came from a highly technical book on visual communication.

I wanted a solution that made the content more accessible both at my desk and when I'm away.

Solution

Create 6 small card decks that focus on visual communication design principles, goals, and techniques.

Sketch as a print design tool

The playing cards supplier had printing dimensions available on their website. I designed the cards using their measurements, however, after sending them my design files and seeing the prototype, I wasn't pleased with the results. I made a few adjustments in Sketch and was ready to print the first batch.

On the back of each card is the applicable design principles (e.g. Clarity, Harmony, Activity, Restraint) and goals (e.g. Scale, Contrast, Proportion). The content is a step in a technique that achieves the design goals.

References

Book, Designing Visual Interfaces: Communication Oriented Techniques.