This goes something like this:

  • Look at an interface, it could be a screen you are designing.
  • Look away, then look again.

Which parts of the UI feel like they are pushing into your brain - meaning you don't have to think much, you almost instantaneously "get it"?


When I look away and back at this screenshot, The main image stands out, then the other images and the blue highlighted headings stand out.


To learn more, see the work of:

Ryan Singer